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Who? Carol Pulitzer

I’m a New Orleans native. My father and uncle started a necktie business back when a gas station attendant filled your car, cleaned your windshield, and yes, wore a tie. Dad would bring home swatch books from European mills that I found endlessly delicious. Speaking of delicious, I was equally obsessed with food and cooking so have added recipes to my product hangtags and to the website, and work one day a week at a floor to ceiling all-cookbook bookstore.

I attended the Boston Museum School and the New York Restaurant School.

Years of designing and business ideas filled my files until Katrina hit New Orleans and other factors coalesced into my own personal perfect storm and I found myself having to choose between going into business or becoming a bag lady.

Since I’ve never seen a white surface I didn't want to decorate I started designing kids and maternity tee shirts then moved into linens.

Why Butterfly?

I was going to call my company Sugar Designs because everyone likes sugar and was trying to come up with a logo, a geometric stack of sugar cubes; a hill of sugar grains? Frustrated I just started doodling when I noticed I was doodling a butterfly. That's when it hit me; my father's company logo was a butterfly! I pulled out a letter he had sent to me at camp when I was 10 years old and scanned the envelope with the butterfly logo, then tweaked it to make it my own. I had the strongest sensation he was standing over my shoulder!

Where?
I lived in Los Angeles for 30 years and moved things out of the way every night so I wouldn't trip over them in case there was an earthquake. I moved to Durham, North Carolina, an earthquake-free zone with good coffee shops and bookstores and am looking forward to real Winter and a way to get to Denmark for the summers to escape the hell that is summer here, all heat and humidity, topped off with swarms of mosquitos.
Left off the last paragraph of the About Me pageYou can do it too..
One thing I learned about starting a business or starting anything new, what it takes more than anything is to get up every day and do it; never, never give up and take it in baby steps.